About — Brands that leave a mark

If I had to define myself the standard (and boring) way, I'd say I'm a brand strategy specialist with 10+ years of experience across all kinds of industries. And that's about when I start getting technical, I look like I know a lot, and you get tired of reading.

I don't like introducing myself like that. So let's try again.

I'm Mati, and I got into the world of brands quite a few years ago.

Like many, early on I said yes to any project that let me learn, practice and show what I could do. But over time I started noticing there were projects that drained me. That I struggled to finish, that didn't excite me even when everything looked fine.

And it wasn't a lack of discipline — I felt disconnected. I felt out of line with my purpose. That's when I understood the problem wasn't the strategy: it was working with brands that had nothing good to say.

When one of those brands showed up — the ones that want to do things right, with real values and genuine commitment — everything changed: focus, energy, creativity. It all flowed. And that's when I knew that was the way to go.

Since I decided to work exclusively with purpose-driven brands, everything changed. Every project genuinely excites me. It connects me. It challenges me. But above all, it proves that the tools I've built — the frameworks, the processes, the strategic lens — can be more than business solutions: they can become catalysts for impact.

And nothing fills me more than watching those brands — the ones that dare, the ones that commit — grow with clarity, with consistency, and leave a real mark.

And you? Are you one of those who dare? If so, I'd love to help make your brand leave a mark.

Commitment

I choose which side to be on.

I'm part of Creatives for Climate, a global network of creatives who decided to put our work at the service of a better planet. Less noise, more impact.

Discover Creatives for Climate →

What?

I provide strategic solutions that help organizations who want to do things right become “brands that leave a mark.”

How?

I work side by side with impact-driven founders and entrepreneurs, bringing frameworks, processes and tools to build a solid, strategic and clearly differentiated brand.

For whom?

Founders and entrepreneurs leading startups and SMEs who want to differentiate and grow, adding value and impact not only to their stakeholders but also to society and the planet. In one line: people who want to grow while doing things right.

Why?

Companies that want to leave the world better than they found it deserve to see their vision come true. My commitment is to help them reach their full potential.

Matías Marinaro in a radio interview — Monthly segments on FM Aries

It all started with a gap.

I got into the world of brands back in university. And I noticed something that didn't sit right with me: strategy was used for operations and management, but the brand was treated as a purely creative area, separate from the business. That's where I found brand strategy — what I call the link that ties together management, brand and communication.

Matías Marinaro working with a team — Tailored Brand Strategy & Communication workshop · 2025

My first projects, abroad.

Since the field wasn't really known here yet, my early years were with companies abroad — mostly in the United States, where for decades brands have been built on a strategic base and not on a purely creative hunch. I was lucky to co-create tons of brands in those years, and along the way I never stopped training. Then came Europe: I lived a couple of years in Spain, working on projects over there.

Matías Marinaro with a workshop team at Studio — Workshop “From Idea to Identity” · 2024

Today, with my heart here.

In 2023 a colleague brought me into a project for an Argentine client and I realized the market was maturing. Today I keep some clients abroad, but nothing excites me more than helping local brands grow and differentiate.

I work under a less is more philosophy: on long-term engagements, like Fractional CBO, I never take on more than 3 clients at a time, and I'm firm about not straying from my specialty. For everything else, I'm lucky to lean on a team of talented people (designers, developers, analysts) I can count on when the situation calls for it.

Shall we talk?

Are you one of those who dare?

If so, I'd love to help. Book a free 30-minute call and let's talk about your project.

Book your call

Ever wondered what the world would look like if we dared a little more?